Tuesday, October 11, 2016
Know your audience
I know advertisers are loath to show unattractive women except as the "before" picture. That's why you see 30-year-olds on TV explaining how they keep their dentures in, why the guys in Viagra ads have wives who look like Melania.
So I was not surprised, but a little disappointed, to see this ad from Quilting Daily, selling tutorials on various aspects of quilting.
Interestingly enough, the actual titles all feature photos of the presenters, and all of them are ordinary looking real women. Some of them middle aged. None of them wearing lingerie.
Funny how these photos of real women are OK to inspire buyer confidence in the actual products, but they have to find a hot model to advertise the sale. I think it would be more persuasive to show a real woman watching her tablet while sitting upright by her sewing machine.