Unfortunately, you will gnash your teeth trying to figure out the details of the company's history, as many fun facts are as cleverly hidden as Waldo. Each page of the site has big arrows left and right, which you can use to move forward and backward in time. But each one also has tiny arrows which you can use to find more info from the same time period. It took me a whole lot longer than I should have spent on the site in toto to discover the second set of arrows.
The best joke in the website came at the very end, where they show an array of spools from then to now. The copy reads: "Gold metal spools replaced wooden spools. These were soon replaced by plastic spools."
I don't know how old you have to be to remember the gold spools, but they haven't been gone all that long -- it took me less than two minutes to find a representative sample in my own thread stash.
And no, the gold spools are not metal. They're plastic.
Which makes me wonder who put together this website, and who at the company approved it before it went live. Surely in a company celebrating its 200th anniversary there's somebody around who sewed with their thread in the last decade or two.
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