Wednesday, October 16, 2019

Unexpected marketing

I've always been skeptical of the"awareness" approach to marketing and fundraising.  Instead of contributing to breast cancer research or screening or treatment, people and organizations wear pink ribbons or use pink boxes or string bras in public to promote "awareness."

It's hard to think that many adults in the US are not aware of breast cancer, or any of the other afflictions that are the subject of "awareness" marketing.  But they persist.

Such as these luggage-cart tugs spotted at O'Hare, with pink breast-cancer-awareness ribbons painted on the hoods:

1 comment:

  1. As someone who was just diagnosed with breast cancer I agree. I wrote a blog about my journey hoping that if just one person got a mammogram it would help. Hugs